![]() ![]() SPAs come in a range of different formats, but most typically consist of printed banner material. Street pole ads (SPAs) are a high-frequency, high-repetition form of OOH advertising, creating easy access to a huge target audience, many of whom will view a particular ad multiple times per day. While billboard and poster displays in these spaces often come with a high price tag, phone boxes are often a much cheaper option. Phone box advertising is a particularly cost-effective solution for those who wish to advertise in busy retail and shopping centre environments. Most frequently found in the form of window decals, phone kiosk advertising offers access to high-footfall locations, with options to display high-impact creative media. What’s more, given their frequent use in emergency and domestic abuse situations, authorities have committed to safeguard these red boxes in the coming years. Phone Box Advertisingĭespite the fact that the majority of us use mobile phones, there are still more than 21,000 active phone booths in the UK. To learn more, visit our dedicated bus shelter advertising page. ![]() Research indicates that bus shelter advertising is significantly more effective as an advertising method than roadside billboards and larger public-space hoardings, making it the perfect option for companies with limited ad budgets. ![]() Often in the form of a 6-sheet printed poster or digital screen, transit shelters display eye-level marketing materials to a broad captive audience. Forms of Street Furniture Advertising Transit Shelter Advertisingīus and transit shelter advertising is the most common of street shelter advertising. Their ubiquity throughout the OOH environment grants advertisers the opportunity to market to a massive audience across all demographics. Street furniture advertising is a form of out-of-home advertising that employs these faces as marketing tools. Street furniture can also refer to larger decorative items, such as planers, statues, or sculptures. Street furniture typically refers to any type of public furniture found in a street or public space, such as benches, transit shelters, telephone boxes, and street lamps. Alternatively, keep reading for more info on how street furniture advertising could help your business! What Is Street Furniture Advertising? To find out more about street furniture advertising with The Bank, or any of our other out-of-home advertising options, get in touch with our sales team today. Here at The Bank, our marketing and media buying experts have developed OOH and street furniture advertising campaigns for a range of businesses across all manner of industries, helping them to reach their target audiences in a truly impactful way. However, for many companies, the process of getting their ad materials into these spaces can seem mysterious-that’s where a dedicated media buying agency like The Bank can help! The number of street furniture ad locations is staggering: media publisher JCDecaux manage over 20,000 street-level advertising faces in the UK alone. From bus shelters and phone boxes, to lamp posts and litter bins, to convenience store panels and in-store signage-through street furniture advertising, businesses of all sizes have the opportunity to create a more immersive and interactive ad experience, one which connects with potential consumers on a visceral level. ![]() When it comes to out-of-home advertising (OOH), an increasing number of businesses are seeing the advantages of street furniture. ![]()
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